UV print has totally revolutionized how you can design your cassette releases. You no longer need to limit yourself to one or two colours, you have the entire CMYK spectrum to choose from when designing your masterpiece. Even better, with Full Body UV print you can design artwork on the raised edges and bottom hub area of the cassette shell, doing away with the constraints found in sticker labels and pad print! Our template includes knockout layers for the hubs and window, that way ink will not seep inside of the shell.
What makes UV print pop on cassette is the white base coating applied before your artwork, which stops the ink from being absorbed by the plastic shell, especially with darker shell colours. However, when you don’t apply the white base, you instead get a semi-transparent effect, wherein you can see the artwork but light can still shine through with transparent shells – very similar to stained glass!
With transparent shells you can sidestep the white base coating to also achieve a visible reverse print. Here’s an example by Monster Piece, released by Sly Vinyl Records, where you can see the reverse image of the Side B artwork by looking through Side A. This gives a sense of perspective and distance, as if the moon is in the background and the howling werewolf in the foreground. The B-side will show the artwork in its correct orientation as provided by the artist.
Omitting the white base coating for a stained glass effect or reverse print is available by request! Just add UV Full Body print to your cassette order and let us know your desired effect in the ‘notes’ section of your order.
When you put in a cassette order you want the finished product to look its absolute best. Following these steps not only makes our job easier, but it will ensure that your pad print will look just as gorgeous as intended. First you’ll need to place your order on our cassette duplication calculator, then we can get started!
DESIGNING YOUR ARTWORK
1) Download our latest template
There are a few things to consider when designing pad print artwork for your order. First, what kind of shell have you chosen? Our templates have layers for opaque tapes, clear/windowless, and shells with square hub windows.
Each template has useful information about designing artwork that is unique to each type of cassette shell chosen, so be sure to check if we have updated templates available with every order and follow the directions contained in the file!
2) Applications
First and foremost, we highly recommend you send us vector artwork, so you should be using applications such as Adobe Illustrator or CorelDraw to design vector logos and line text. Graphic design applications such as Adobe Photoshop or GiMP can be used, but bitmapped images will be subject to additional fees.
MEET THE MINIMUM REQUIREMENTS
1) Vector Artwork
We now require vector artwork for pad print. It helps us achieve finer lines with a fraction of the platemaking time. It’s best to create artwork as a vector image, but we recognize that sometimes images are sourced from bitmap files or hand drawings. Outside of CorelDraw and Illustrator, there are freeware websites that allow you to upload your image and they will trace the outlines to convert to a vector file. The results will vary and often depend on the complexity and quality of your source material. Some websites have more options than others, so be prepared for trial and error tweaking until you’re satisfied. Further tweaking can be done in programs like Illustrator, PhotoPea, or even Photoshop.
Difference in quality between bitmap (left) and vector (right)
If you cannot retrace your images or convert to vector, we will be able to do it for a small fee. Bitmap images are also subject to a fee as they can take up to 20x as long to print the plate.
2) Grayscale
Regardless of your chosen ink colour, make sure your artwork is done in black. If you requested 2-colour pad print you’ll need to have each colour artwork in its own layer. The layers should be properly titled with their colour name (ex. one layer would be titled ‘Red’ and the other ‘Blue’). Again, regardless of the desired ink colour, each layer artwork must appear black.
3) Resolution
A low resolution can cause the finished product to look pixelated and of poor quality. If you are using Photoshop or your own template, ensure the dimensions and resolution are 4331 x 4331 pixels wide at 1000 ppi. Please note that resolution isn’t applicable when working with vector art.
4) Creating Outlines for Text
Often times we will receive a file with missing fonts, which means your meticulously curated typeface design will revert to a basic font style when we open the artwork file. But there’s an easy solution to this– simply Create Outlines for your text!
All you need to do is select your text, then navigate to the Type menu and select Create Outlines. The same can be done in Photoshop by selecting your text with the Direct Selection Tool and clicking on Convert to Shape in the Type menu. Avoid using faux font styling as it may not convert properly.
Another method is to ‘Expand’ your text. This video gives a quick explanation on how to do so:
5) Line Thickness
When you’re designing your artwork, you’ll want to keep an eye on line thickness. In order to ensure that your art will be visible when printed you’ll want your artwork lines to be at least 0.15 points thick. This is about the equivalent thickness of very fine hair. Anything less than 0.15 points risks not being visible on the final printed cassette. This applies to text as well.
Moreover, the knockout, gaps, or empty space between artwork also has to be a minimum of 0.5 points thick to properly print, otherwise there is the risk of ink running and filling up the empty space. Please make sure all empty space is at least 0.5 points thick to avoid spreading ink.
Zooming in shows that the select horizontal area is 0.1 points thick.
An illustrated breakdown of line thickness.
6) Mind the Gap
Depending on the type of shell you have chosen, there are areas you cannot print on. For example, there are two holes in every cassette shell which obviously cannot be printed on! Solid coloured shells, certain select clear shells, and square window shells have a recessed window in the center which can distort artwork, especially text. If you are uncertain about the type of shell you have chosen for your artwork, contact your sales representative!
An example of areas where the artwork will not print.
7) Tell Your Sales Representative
Make sure that your sales representative knows exactly what your order needs, as there may be a price difference. If you want the A and B sides printed, it is “pad print two sides” on the cassette duplication calculator. If you just want the A side printed, it is “pad print one side.” If you’d like the exact same art on both sides, it is “pad print same art both sides.“
Once your artwork is complete and uploaded, let your sales representative know! They will double check your artwork to make sure it is compatible before sending it through to our pad print department. If you have any questions, be sure to reach out to them! They are happy to help!
